Nothing like a sisterly bond to revolutionize an ancient design.
IZANA Started in 2019 when Isabel's sister Eugenia expressed dissatisfaction with how modern bras fit her.
Eugenia's main issue was improper fit and fixing her bra to have a symmetrical look while wearing tops.
Isabel's problem was needing proper support while working out, which required her to wear two bras to exercise without pain. Eugenia got tired of "stuffing her bra" to make her ladies look symmetrical, and Isabel got tired of straps digging into her shoulders, and metal wires poking her in the chest.
SO... THEY GOT TO WORK!
Isabel used the knowledge from her physics major to understand why the construction of current bras don't work, and Eugenia used her seniority wisdom to guide and support Isabel every step of the way.
Armed with a scientist mind and experience from the Army which, as Isabel puts it: "does not have women friendly bras " Isabel set to design and build a bra that redistributes the weight of the breasts, and that provides military support with a sexy aesthetic.
Isabel & Eugenia on a sisterly trip.
The Buddhist Unalome represents the flow of life. Starting as a seed, we sprout through life challenges. At each turning point, we can choose to transform, remain, or regress.
We transform each time we face our inner trauma and heal from it. As healing takes place, we make room for a new version of us to be born. We remain each time we evade uncomfortable emotions that lead to growth.
We regress each time we resist change and attach ourselves to what is familiar- keeping us in a loop.
At IZANA, we choose to evolve & transform welcoming the next stage of life. We choose to build a product that adapts to you.
We chose the Unalome as the logo because it represents the core values of the founders:
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