My experience as a soldier, veteran, and supportive friend of a cancer survivor sparked the creation of IZANA.
Imagine crawling through mud, with 90lbs of equipment on your back wearing a regular bra as a soldier. Not only did I have to worry about my survival while serving my country, but I was also distracted by the pain inflicted by metal wires cutting through my skin. The "support" of my bra - a seemingly normal garment - made me realize - I was not the only one suffering.
After my return from the army, I came home to support a close friend who was recovering from a mastectomy. I saw her endure so many different forms of pain, but the one that hit the hardest was not being able to put on her own bra. She was in so much pain and the construction of the bras made for women everywhere was not allowing her to even latch it.
Due to the uniqueness of our construction, we partnered with a 3D manufacturer to bring together the design, breathability, and eco-friendly qualities we needed to help:
- Mastectomy Patients
- Single-Arm Amputees
-Women with low-upper mobility
The future of our technology can be applied to sports bras and swimwear because women deserve support for all that we do!
The Buddhist Unalome represents the flow of life. Starting as a seed, we sprout through life challenges. At each turning point, we can choose to transform, remain, or regress.
We transform each time we face our inner trauma and heal from it. As healing takes place, we make room for a new version of us to be born.
We remain each time we evade uncomfortable emotions that lead to growth.
We regress each time we resist change and attach ourselves to what is familiar-keeping us in a loop.
At IZANA, we choose to evolve & transform welcoming the next stage of life. We chose to build a product that adapts to you.
We chose the Unalome as the logo because it represents the community of IZANA and the core values of the founder: